Anthropologie announces the launch of its first shoe space in Chelsea, London

The eclectic American brand, Anthropologie, is opening its first shoe shop on London's King's Road, on 25th February, sitting beside one of its two existing fashion and lifestyle stores.

The intimate gallery-like environment will be home to a treasure trove of shoes.

The space will have maple flooring and the walls will be finished with reclaimed shelving from the mid 20th-century that will wrap the entire room. Designed to feel like a sitting room, the shop will be completed with beautiful rugs and custom-upholstered furniture.

In true Anthropologie spirit, the concept promises an engaging shopping experience, with customers offered a hand-picked selection of rare and unique styles,as well as seasonal staples.

This collection will include Anthropologie's largest -ever selection of shoes in Europe, with over 80 styles that range from cosy and casual, to fun and fantastical, including designs by its in-house team as well as a selection from designer brands such as, Surface to Air, Robert Clergerie, Chie Mihara and Maloles. Price ranges from £98 - £388.

Wendy Wurtzburger, Anthropologie's global co-president and chief merchandising officer says, "We hope the shoe assortment will be one of the more passion-provoking parts of the experience."

Anthropologie opened its first London fashion and lifestyle store in London in October, 2009, followed by a second in the King's Road last April. A third will open in Edinburgh in June.

Renowned for an esoteric and individual signature, Anthropologie dates its origins back to Pennsylvania, 20 years ago and is the high end store from the Urban Outfitters group.

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